Deen DAYAL ANTYODAY YOJNA - NATIONAL URBAN LIVELIHHOOD MISSION (DAY-NULM)

Rural India has a large number of youth between the ages of 15 to 35, meaning the employable age group. If given the proper skills and training, this number can be transformed into people who actually contribute to economic development in the country. The world is predicted to face a shortage of workforce by 2020, this gives India an amazing opportunity to use their demographic surplus as a demographic dividend.

The Ministry of Rural Development implemented the Deen Dayal Upadhyaya Grameen Kaushalya Yojana to drive national growth by developing skills in the youth belonging to rural poor families and to improve their livelihoods and to reduce poverty. One of the reasons that this scheme is valued so much is because of its ability to reduce poverty.

Rural families face many challenges when it comes to finding employment. These challenges include, lack of formal education, marketable skills and shortage of financial resources. The DDU-GKY initiative aspires to bridge that gap, and focuses on providing employment opportunities, placement support, job retention and foreign opportunities to the youth of rural families.

DDU-GKY aims to provide a steady monthly income that is equal to or above the amount that they receive in the form of daily wages.

Principles of the scheme:

  • There is a strong demand for workforce in India, and a large number of opportunities for them to develop their skills.
  • In order to turn India’s demographic surplus into a demographic dividend, it is necessary to have institutions that strive to give the youth of India high quality education and training.
  • There is a strict check on standards and quality of education that is provided to the youth, to make them employable not only within India, but also internationally.

Unique Features of The Initiative:

  • It enables the rural poor and marginalized people to get access to high quality education and training.
  • The program is very inclusive in the sense that it has a mandatory reservation for socially disadvantaged groups like SC/ST, minorities and women.
  • There is a very strong focus on the progression from training to getting placed, including incentives for retaining the job and foreign placements.
  • The scheme includes a strong support system for those who are placed already, and a network of alumni to connect with.
  • Placement is guaranteed to at least 75% of the candidates who register with the scheme.
  • It is ensured that the training partners keep growing in terms of the quality of training they provide. Complete support is given by the scheme to ensure that.
  • There is a stronger regional focus on areas like the North East and Jammu and Kashmir.

To be eligible to apply for this programme, one would need to be an Indian national between the age group of 15-35 years. For minorities, SC/ST and women, the age limit is extended till 45 years.

The main aim of this scheme is to transform the rural poor into economically independent and sufficient beings. A lot of rural poor families are left with very limited financial resources, because of them being daily wage earners. This scheme allows them to have some form of a steady income, which in turn empowers them and encourages their career aspirations.

AISECT has partnered with the DDU-GKY scheme to set up training centers in various sectors of the economy. It is suggested that an individual select the area they wish to train on, on the basis of their interests, as this gives them a better chance of employment and future success.

Process of Skill Development and Placement:

  • Awareness is created within the community, regarding the scheme and its implementation.
  • The rural poor are identified.
  • The interested youths are encouraged and mobilized.
  • There is a very strong focus on counseling the youth and their parents.
  • Selection of the young candidates who eventually get trained is done on the basis of merit.
  • Knowledge that is imparted is of the highest quality and helps the candidates to get placed and retain their jobs.
  • Jobs are provided through an independent screening process and it is ensured that they pay more than the daily minimum wage.
  • Assistance is given to the candidates, even after they are placed and hold a steady job.

One of the most unique factors about this scheme is that it is completely socially inclusive and allows for every section of the society to apply and participate.

NULM

State-wise Coverage of NULM training by AISECT as on date :

AISECT has been implementing DDUGKY Project since 2014 in four states namely Madhya Pradesh,Gujarat, Punjab and Haryana. The status of this project currently as follows :

Stats 2

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